The Story of “241543903”
David presented on individuals on Tumblr with guidelines about how to put your head in a cooler. He taught them to save the document under the number “241543903”. Meaning the enigmatic tag would show many pictures of individuals with their heads in coolers.
Horvitz spread the news by sending 100 fliers to a Brazilian companion, who gave them out to irregular individuals. The image circulated around the web IRL and on the web. Frenzy.
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